Wilfreds in an instant
Who?
We’ve been doing this since 2013.
Cambridge, Uxbridge, Stratford-upon-Avon, Aylesbury... and now here online.
Traditional, trusted, and genuinely passionate about sweets.

& Why?
Wilfreds exists because of Wilf.
He’s had over 30 brain surgeries, some really tough times. The most remarkable, resilient character.
Wilfreds is so much more than just another shop. We’re trying to do something special here.

Every order helps us keep going. Thanks for being part of it. 🧡
Rhubarb & Custard is a customer favourite, having won awards from ‘The Taste of the West’ and ‘The Guild of Fine Food’. The sugar coating provides the first sweet burst, then the flavour hits your tongue - a rich, deep custard flavour, followed by a tangy rhubarb.
270G IN JAR