Not just a classic milk chocolate bar, but our classic chocolate bar. It's the first bar we ever made, back in 2005. We gave it a screaming red wrapper to attract attention to our main mission - 100% slave-free chocolate.
Wilfreds in an instant
Who?
We've been doing this since 2013.
Cambridge, Uxbridge, Stratford-upon-Avon, Aylesbury... and now here online.
Traditional, trusted, and genuinely passionate about sweets.
& Why?
Wilfreds exists because of Wilf.
He's had over 30 brain surgeries, some really tough times. The most remarkable, resilient character.
Wilfreds is so much more than just another shop. We're trying to do something special here.
Every order helps us keep going.
Thanks for being a part of it 🧡
Wilfred’s GOSH Sweet Fund
🎁 The Wilfred Drop – £25
A mystery box of treats sent to someone at GOSH who needs a little joy.
18 of 40 funded
🎨 Creative Joy Kits – £250
10+ distraction packs with sweets, crafts, and colouring kits for kids staying long-term.
3 of 10 funded
🎮 Games Station – £2,823
Hospital-safe Switch setup, games + accessories for one GOSH ward.
£1,413 of £2,823 raised
