An Update: Wilfreds in March 2025

Wilfred Website Redesign When we got back into the office on January 2nd, well, we pretty much ripped up the formula and restarted what we were doing. Crazy, I know—I’m a little impulsive. But it was a change that needed to happen, and the time was now.

From selling every sweet in five different weight segments, the feedback I was getting was of a total decision paralysis. 

It’s incredible how much our products are gifted to loved ones for special occasions. By streamlining the product offering and the way we sell, we’ve been able to put much more energy into how we package our products. I’d love your feedback on what you think works—and, crucially, what doesn’t!

The Obligatory Update on Wilfred – The Main Man As many of you noticed, Wilfred started a new school in January. He is doing SO well and really seems to be enjoying it. He even won an award this week 

Thank you from the bottom of my heart to every person who has asked after him. I do tell him—he’s not too bothered. BUT I AM.

I hope your week is going well.

BW,

Tim 😊 
(Uncle)