We've been doing this since 2013 — starting with a small shop on Kings Parade in Cambridge, opposite King's College.
From there, Wilfreds grew. Cambridge, Uxbridge, Stratford-upon-Avon, Aylesbury. Four shops across fifteen years. Traditional sweets, genuinely passionate about what we sell.
The physical shops have closed. But the ethos hasn't. We're now online — and still growing.
He's had over 30 brain surgeries, some really tough times. The most remarkable, resilient character.
Wilfreds is so much more than just another shop. We're trying to do something special here — a business with a real reason to exist, named after the person who inspires it.
10% of our profits go to FaceValue, part of Great Ormond Street Hospital. A handwritten note explaining why goes in every single parcel we send.
7 of 40 funded
A mystery box of treats sent to someone at GOSH who needs a little joy
3 of 40 funded
10+ distraction packs with sweets, crafts, and colouring kits for kids staying long-term
1 of 40 funded
Hospital-safe Switch setup, games + accessories for one full GOSH ward
