Red, cola and cubic - what more can we say? A school day favourite, these childhood favourites will give you flashbacks of when you were just a nipper, shoving these in your mouth on the way back from the sweet shop! They taste juicier than ever and are definitely a favourite of ours here at Keep It Sweet. IN JAR
Wilfreds in an instant
Who?
We've been doing this since 2013.
Cambridge, Uxbridge, Stratford-upon-Avon, Aylesbury... and now here online.
Traditional, trusted, and genuinely passionate about sweets.
& Why?
Wilfreds exists because of Wilf.
He's had over 30 brain surgeries, some really tough times. The most remarkable, resilient character.
Wilfreds is so much more than just another shop. We're trying to do something special here.
Every order helps us keep going.
Thanks for being a part of it 🧡
Wilfred’s GOSH Sweet Fund
🎁 The Wilfred Drop – £25
A mystery box of treats sent to someone at GOSH who needs a little joy.
18 of 40 funded
🎨 Creative Joy Kits – £250
10+ distraction packs with sweets, crafts, and colouring kits for kids staying long-term.
3 of 10 funded
🎮 Games Station – £2,823
Hospital-safe Switch setup, games + accessories for one GOSH ward.
£1,413 of £2,823 raised
