We've been doing this since 2013.

Cambridge, Uxbridge, Stratford-upon-Avon, Aylesbury... and now here online.

Traditional, trusted, and genuinely passionate about sweets.

Wilfreds exists because of Wilf.

He's had over 30 brain surgeries, some really tough times. The most remarkable, resilient character.

Wilfreds is so much more than just another shop. We're trying to do something special here.