SWEET SIDE BLOG | SWEETS, SEASONS, CURIOSITIES

A personal service in 2026
Why we cut down the range this year, and what running Wilfreds properly actually takes. Leer más...
Not Even Third Time Lucky
On writing this blog honestly, even when consistency doesn't come naturally. Leer más...
Third Time Lucky — Why Consistency is Hard (and Why I’m Back Anyway)
Another attempt at keeping this blog going, and why it's worth trying again. Leer más...
Back in Motion — Mental Health, Movement & a Fresh Start
A personal note on movement, mental health, and getting back into a routine. Leer más...
An Update: Wilfreds in March 2025
What's changed at Wilfreds since we last posted, and what's coming next. Leer más...
Wilfred. Wilfred in August 2024
A quick update on Wilf himself, the reason this whole shop exists. Leer más...
The closing of Wilfreds of Cambridge
The closing of cambridge shop The 3rd September 2024 was a day we’d been dreading for a few weeks - the closing of Wilfreds of Cambridge. Leer más...
Introductory blog
Welcome. It's been over three years since we last posted. Well, we are back, and in a big way.   You can expect a weekly blog; boy have i got plenty to say…!  After three long years,  lots has changed. So much to brief you on. Leer más...
Fathers Day Gifts - Do you know why we celebrate?
On the third Sunday of every June, millions of people celebrate Father’s Day in order to show their appreciation for a male role model in their life. But why did... Leer más...
The Alternative - Sugar Free Sweets
Sugar-free alternatives Thousands of people in the UK, and globally, cannot consume sugary foods from Sherbet Lemons to cookies, making shopping for treats increasingly difficult. For example, if you are diagnosed with... Leer más...
Why Choose Vegan Sweets?
Most sweets contain one key ingredient that gives them their tangy sweet taste: gelatin. However, gelatine is made primarily from animal collagen which means vegan sweet-lovers conventionally would not be... Leer más...
Ever wondered where Liquorice comes from?
The origins of Liquorice Love it or hate it, liquorice’s herbaceous, warm, spicy and fresh taste is popular globally with Alexander the Great and even Caesar seen to be consuming... Leer más...
The truth behind the foam banana - they are not what they seem!
Foam bananas are well-known and loved artificially flavoured sweets, yet, they don’t quite taste like their fresh counterparts. But why? Well, the legend goes that foam banana’s distinct taste was... Leer más...