SWEET SIDE BLOG | SWEETS, SEASONS, CURIOSITIES

A personal service in 2026
Last week I said I'd write properly about this, so here it is.When Wilfreds had shops — first a few, eventually down to Cambridge and Stratford-upon-Avon — the best part of it was never really the sweets. It was April, Cheryl, Nigel, Lisa, James, and everyone else behind the counter over the years, who knew which liquorice you'd like based on the last one you tried, who'd talk a nervous parent through the sugar-free options, who remembered your kids' names and what they always went for. It wasn't just me.... Leer más...
Not Even Third Time Lucky
A year ago, almost to the day, I wrote a post called "Third Time Lucky." In it, I said no grand promises, just a quiet one: I'd be here more often, even if it was messy or short or late. I even pre-empted the obvious: "And if I do slip again? Progress is a winding road."Reader, I slipped again. It's been a year.So: not even third time lucky, apparently. No new excuses, just an honest look at the scoreboard and another go at it — properly, this time, starting this... Leer más...
Third Time Lucky — Why Consistency is Hard (and Why I’m Back Anyway)
I’ve said this before. More than once.  But here I am again, opening the laptop, tapping out another post: this time I’m going to stick with it. The thing is, I want to write. I want this blog to be the place where Wilfreds isn’t just jars and sweets on a shelf, but a little window into why I’m doing this, what’s happening behind the jars, and what I’m learning along the way. Consistency sounds simple until it isn’t. One week turns into three, then suddenly the blog looks abandoned,... Leer más...
Back in Motion — Mental Health, Movement & a Fresh Start
Mental Health Awareness Week may have ended, but the conversation doesn’t. A personal reflection on movement, mental health, and getting this blog — and myself — back in motion. Leer más...
An Update: Wilfreds in March 2025
Wilfred Website Redesign When we got back into the office on January 2nd, well, we pretty much ripped up the formula and restarted what we were doing. Crazy, I know—I’m a little impulsive. But it was a change that needed to happen, and the time was now. From selling every sweet in five different weight segments, the feedback I was getting was of a total decision paralysis.  It’s incredible how much our products are gifted to loved ones for special occasions. By streamlining the product offering and the way we... Leer más...
Wilfred. Wilfred in August 2024
Wilfred. Wilfred in August 2024
As we hadn’t posted for three years. And the online presence is about to ramp up. I felt we needed a quick update on THE man behind the brand. Wilfred... Leer más...
The closing of Wilfreds of Cambridge
The closing of Wilfreds of Cambridge
The closing of cambridge shop The 3rd September 2024 was a day we’d been dreading for a few weeks - the closing of Wilfreds of Cambridge. Leer más...
Introductory blog
Welcome. It's been over three years since we last posted. Well, we are back, and in a big way.   You can expect a weekly blog; boy have i got plenty to say…!  After three long years,  lots has changed. So much to brief you on. Leer más...
Fathers day gifts being opened
Fathers Day Gifts - Do you know why we celebrate?
On the third Sunday of every June, millions of people celebrate Father’s Day in order to show their appreciation for a male role model in their life. But why did... Leer más...
Sugar free sweets for the blue diabetes sign
The Alternative - Sugar Free Sweets
Sugar-free alternatives Thousands of people in the UK, and globally, cannot consume sugary foods from Sherbet Lemons to cookies, making shopping for treats increasingly difficult. For example, if you are diagnosed with... Leer más...
Why Choose Vegan Sweets?
Why Choose Vegan Sweets?
Most sweets contain one key ingredient that gives them their tangy sweet taste: gelatin. However, gelatine is made primarily from animal collagen which means vegan sweet-lovers conventionally would not be... Leer más...
Ever wondered where Liquorice comes from?
Ever wondered where Liquorice comes from?
The origins of Liquorice Love it or hate it, liquorice’s herbaceous, warm, spicy and fresh taste is popular globally with Alexander the Great and even Caesar seen to be consuming... Leer más...
The truth behind the foam banana - they are not what they seem!
The truth behind the foam banana - they are not what they seem!
Foam bananas are well-known and loved artificially flavoured sweets, yet, they don’t quite taste like their fresh counterparts. But why? Well, the legend goes that foam banana’s distinct taste was... Leer más...