About

Wilfreds started life as a real shop you could walk into — first in West London in 2010, then Aylesbury, Stratford-upon-Avon, and Cambridge. We went our own way in 2013, and took the Wilfreds name in 2017. Today, Wilfreds is an online British sweet shop, delivering the same range and the same care straight to your door across the UK and beyond.

We've built our range around genuinely good sweets: Pick & Mix favourites, retro classics, and hard-to-find imports, alongside gifting boxes, jars, and treats to suit every dietary need — vegan, vegetarian, gluten free, dairy free and more. Everything is chosen because it tastes good first; the label comes second.

Every order ships with a handwritten note, and a portion of every sale goes to Great Ormond Street Hospital — the reason Wilfreds exists in the first place.

Want the full story of how Wilfreds started? Read Our Why.